Vuna Marketing

Today QR codes popping up everywhere, whether here in New York or Europe. It is not uncommon to see these little black and white squares on a poster, an advertisement in a magazine, in the subway or even on the street.

However, the use of QR codes is not always well thought out ... Let's see in detail what they are, how to make appropriate use and what benefits they can bring you.

The QR code, what is it?

The QR code is not new, it was created in 1994 in Japan. First used Toyota has gradually contributed to make it known in Japan and China, where it is used for some years now. It comes in the form of a 2D barcode and is decrypted using a small player you can find the form of a mobile application for smart phones.

This is also the democratization of those who contributed to its development. Increasingly used, it allows the code once "flashed" to refer to a page or a web application directly on a mobile.

Examples of use

The use of QR codes to add interactivity to your communication campaigns, and all at a reduced cost rather (create a QR code is free).
According to the means and resources allocated, it creates an original and innovative campaign, of course if it meets good practice!

Good practice

The decision to include a QR code in a communication strategy must be designed to achieve a goal, and not to monitor a phenomenon of "mode". You have to think first and foremost to the user experience ... For example it is totally unnecessary to put a QR code on a poster in the subway, most users do not capturing the telephony network, and try to put it in an average human being height– not too low or too high.

The contents of your QR code should be relevant and add real value to the holder. It must return to a web page or application fully compatible with mobile devices and be specific about the information delivered.