31 Dec
Steps to manage personal brand
Web Design
The personal branding is a different element of the e-reputation, although it is two complementary concepts.
The personal branding is the act of “selling”. It represents all actions an individual on the web and in real life, whether it post comments, photos or articles it publishes, or its presence on social networks.
How to build your personal branding effectively?
1. Identity
The first element of building your personal branding it starts through your identity.
Who are you? What are your skills, your interests, what differentiates you from other individuals?
2. Perception
Perception is something that approximates the concept of online reputation.
This is how others perceive you relative to your overall presence, online or offline, with friends or colleagues.
The e-reputation is part of that perception in the sense that a person may want to know more about you by searching on Google.
3. Objective
To achieve your goals, move closer to people that may interest you, find the maximum of the industry in which you want to change, establish your communication plan efficiently and effectively.
4. Create your brand!
Choose the right words, the good slogan if you want to create a blog to demonstrate your expertise, attach importance to the colors you use (whether for your blog or your profiles on social media), do not neglect your biography or your section "About"
5. Creation
Create a blog allows you to centralize all your online presence in one place, to demonstrate your expertise, build relationships with people interested in your publications and to inform you.
An online presence is now necessary, but a presence "offline" so is to enlarge your network and make new contacts.
Use social media to share content and get you noticed on these professional networks that can bring you new opportunities.
6. Network
Move closer to influencers in your field of activity, engage dialogue, and infiltrate communities to exchange your common interests, participate in events to continue the conversation outside the virtual.
7. Contents
Create original content and relevant, that will interest your readers and demonstrate your expertise and knowledge.
Involve yourself to build a homogeneous identity on different networks and social media you use (blog, social networking, social media) to create an effective and coherent personal branding.
8. Exchange
Exchange content creates engagement and conversations.
Post constructive comments on other blogs, participate in discussions by giving your opinion on social media, etc...
9. Listen and follow
Analyze the feedback you get, ask your community how you can improve to stay in a perspective of improvement in your personal branding.