Vuna Marketing

Against all odds, Chrome will soon integrate the Do Not Track feature, which allows you to block advertising tracking. According to Mozilla, Microsoft and Apple, Google enters the ranks. A surprising decision from the Mountain View company, tracking advertising as part of its business model. In fact, Google has set aside these pecuniary considerations to approach the U.S. President's new plan. Last week, Barack Obama had proposed a charter of privacy on the Internet. The record of sixty pages starts with "a strong personal data protection of the consumer is essential to maintain confidence in the technologies and companies that drive the digital economy. "Although the Charter has no binding yet, what a great way to motivate companies like Google to play transparency.  The Wall Street Journal, indicating that the button Do Not Track does not block everything and leak information that can be used in "market research" or "product development", reported the newspaper.